Digital Marketing & AI: Advanced Strategies for B2B Growth

Module 1: Methodological Foundations & Strategic Shifts

Marketing Fundamentals: Role of marketing professional in the business process and managerial level, strategic influences and effects of marketing with R&D, product, finance, HR and more
Brand Storytelling: Mastering brand image and identity pillars, crafting brand narratives using AI to test and automate story development
The ecosystem: Key shifts and trends in the digital landscape
Product-as-Marketing: Methodologies for product-led growth, Growth Hacking
Market Research & Segmentation: Data-driven targeting and persona creation
Market research – hands on works

Module 2: Performance Marketing (PPC & Paid Media)

Google Ads Module:

Meta Advertising:

Mastering the Meta Ads manager for campaign management across Facebook, Instagram, Messenger and WhatsApp
Organic and Paid strategies. Utilizing AI for predictive modeling, creative optimization, and automated audience targeting

Module 3: SEO & GEO

Technical SEO foundations:

Optimization of site architecture, Core Web Vitals, schema markups, and internal linking strategies

SEO as a Growth Engine:

Utilizing SEO to drive sustainable growth, lower Cost Per Lead (CPL), and generate both MQLs and SQLs
Crafting descriptions for High-Intent Keywords, highlighting critical use cases, and leveraging user reviews to build trust with technical buyers

Generative AI Engine Optimization (GEO):

Strategies for maximizing visibility in AI-powered answer engines (e.g., Google AI Overviews, SearchGPT, Perplexity) by optimizing content structure for LLM retrieval and synthesis rather than traditional crawling
Techniques to secure citations in generative responses, focusing on authoritative long-form content, entity-based optimization, and “direct answer” formatting to influence AI-generated summaries

Module 4: Content Marketing & Inbound Strategy

Customer Journey Mapping: Content strategy across various touchpoints and relationship nurturing, from prospect to onboarding and retention and advocacy
Content Formats: Podcasts, audio, video and value delivery contents -apps, tools and more – for enhanced B2B marketing. Developing high-value assets (ROI calculators, feature comparisons) to empower high-intent prospects
Content Strategies: by customer readiness stages, content type, funnel stage and #H model
AI-Driven Content: Using GenAI for hyper personalization and leveraging brand identity assets

Module 5: Advanced B2B & LinkedIn Marketing

LinkedIn Ecosystem:

Personal and company profiles: content strategy, thought leadership and nurturing strategies for B2B and leadership establishment
Detailed instruction on precise targeting methodologies based on company size, job title, and industry
Utilization of Matched Audiences (CRM lists) for account-based advertising efforts and the strategic importance of matching ad creative (e.g., thought leadership ads) and calls-to-action

Tiktok for B2B:

Module 6: Marketing Operations, Sales and & Automation

CRM and Sales Platform:Introduction to CRM platforms (Salesforce, HubSpot) and Marketing Automation Platforms (Marketo, HubSpot)
Marketing Operations
CRO (Conversion Rate Optimization): A/B testing, funnel optimization, and AI-driven user journey personalization
Sales – from leads to successful sales and retention
Sales & Marketing Alignment

Module 7: Data, Analytics & Optimization

Analytics Suite:

Predictive Analytics:

Using AI to interpret social data, analyze user behavior, and automate reporting

Module 8: App Economy - Marketing, Attribution and Analytics

App economy best practices: Promoting app downloads and user onboarding, ASO (App Store Optimization). In-app advertising and purchases. Exploring AI tools and automations to optimize user acquisition campaigns, and personalize in-app ads for higher conversion
Hyper-Personalization & Cross-Channel Orchestration: utilizing AI to generate hyper-personalized messaging across email, social, websites, apps, and custom landing pages

Module 9: Vibe Marketing & GenAI Frontiers

AI Fundamentals: Machine Learning, LLMs, and their marketing applications
Prompt Engineering: The art of crafting effective prompts for high-quality AI output
Human-in-the-loop: Enhancing productivity by combining human expertise with AI capabilities

Module 10: Additional spotlight workshops

Power Skills

Professional Development: Public speaking, time management, and teamwork
Career Readiness: Building AI-optimized LinkedIn profiles and resumes tailored for the High-Tech marketing industry